Hangzhou
A City That Changed How China Shops
Hangzhou
Overview & Business
China's Digital Commerce Capital
Hangzhou is not just a beautiful city — it is the engine behind China's digital retail revolution.
Most influential digital commerce hub
A national benchmark for smart retail development
The birthplace of China's platform economy
A global window into China's retail future
Companies & Ecosystem
Home to Influential Commerce and Technology Ecosystems
Hangzhou is home to some of China's most influential commerce and technology companies, including the Alibaba ecosystem.
Over time, these companies have shaped e-commerce platforms, digital payments, cloud services and logistics systems that now support retail operations.
Their long-term presence has influenced how brands and retailers across China approach growth and digital transformation.
Get to know hangzhou
From Exhibition to City Experience
Many of the retail concepts discussed at CHINASHOP are best understood beyond the exhibition halls. Hangzhou's urban environment, retail spaces, and commercial operations offer valuable real-world context.
This is why CHINASHOP 2026 introduces curated Retail Innovation Day Tours — connecting exhibition insights with on-the-ground observation. West Lake provides a natural setting to reflect and continue conversations.
