CHINASHOP Golden Wing Benchmark Cases
An Industry Benchmark for Retail Innovation in China
The Golden Wing Benchmark Cases is a professional industry award established by CHINASHOP, recognizing outstanding solutions, products, and innovations across China’s retail ecosystem.
Rather than a promotional award, the Cases emphasizes real-world application, practical value, and industry impact, and is widely regarded as a credible reference within China’s retail industry.
Rather than a promotional award, the Cases emphasizes real-world application, practical value, and industry impact, and is widely regarded as a credible reference within China’s retail industry.
About the Golden Wing Benchmark Cases
ESTABLISHED
2019
China's retail market is one of the most complex and competitive in the world, characterized by high operational intensity, rapid iteration, and diverse retail formats.
The Golden Wing Award was created in this context to:
- Identify innovations that solve real operational challenges
- Highlight solutions proven in real retail environments
- Provide retailers and buyers with a reliable industry reference
Winning a Golden Wing Award represents peer recognition from China’s retail industry, not marketing endorsement.
ORGANIZER
CHINASHOP
Cases Scope
Covering the entire retail value chain, ensuring a holistic assessment of industry capabilities.
Energy Efficiency & Sustainable Solutions
Supply Chain & Logistics Solutions
Store Equipment & Fixtures
Automation & Smart Manufacturing
Retail Digital Systems & Platforms
AI Applications in Retail
On-Site Evaluation Mechanism
A defining characteristic of the Golden Wing Benchmark Cases is its on-site evaluation mechanism, conducted directly during CHINASHOP.
Evaluation Takes Place at the Exhibition
Assessment is carried out on the show floor, rather than through paper-based submissions or remote judging:
Real-world evaluation on the show floor
Hands-on review of live solutions
Direct dialogue between judges and Candidates
Concept-only or presentation-based projects are avoided
This ensures that evaluations reflect real capabilities, not theoretical proposals.
Industry Recognition and Visibility
Golden Wing Benchmark Cases are officially announced during CHINASHOP and receive:
Formal award recognition at the exhibition
Official certificates and award identification
Visibility through CHINASHOP channels and industry media
Within China, Golden Wing Benchmark Cases is commonly referenced by retailers as a trusted indicator of solution quality and readiness.
A Window into China's Retail Innovation
The Golden Wing Award is not designed to rank companies by size or marketing influence. Instead, it highlights solutions that have demonstrated real value under real market pressure.
As global interest in China’s retail innovation grows, the Golden Wing Award serves as a reliable window into the country’s retail technology and supply chain capabilities.