CCFA New
Consumption
Forum
China's leading exchange platform for retail and consumer industries. NCF gathers executives, scholars and innovators to explore key topics shaping the future of commerce.
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What Is NCF and Why It Matters
A Strategic Forum under CCFA
New Consumption Forum is hosted by the China Chain Store & Franchise Association (CCFA). It serves as a strategic platform to observe consumption trends, decode policy directions, and connect retailers, brands, technology providers and investors.
NCF plays several key roles in the industry
Trend Radar
Experience Exchange Hub
Innovation Catalyst
Dialogue Platform
NCF Editions & Focus Topics
Each edition of NCF is built around a core theme of the year and combines keynote speeches, panel discussions, closed-door workshops and study tours
Theme
Procurement strategies, supply chain optimization, fresh food management, private label development, and digital procurement for retail supermarkets/hypermarkets.
Industry
Supermarkets/Hypermarkets: Procurement Director/Manager, Merchandising Dept., Fresh Food Dept., Private Label Dept., Supply Chain Management.
Theme
Innovation in franchise chain models, brand expansion, legal compliance, franchisee management, and digital operation tools.
Industry
Chain Brands (F&B, Retail, Services): Senior Management, Franchise Development Director/Manager, Legal, Operations Management.
Theme
Chain operation, standardization, digital transformation, and brand upgrading of life service formats (e.g., housekeeping, beauty, auto services, education).
Industry
Life Service Chain Enterprises: Senior Management, Operations Director, Marketing, Brand Building.
Theme
Supply chain management, central kitchen, digital ordering/membership systems, brand marketing, food safety, and cross-regional expansion for chain restaurants.
Industry
Chain Foodservice Enterprises: Senior Management, Operations Director, Procurement, R&D, IT/Digital Departments.
Theme
Logistics optimization, warehousing, cold chain technology, last-mile fulfillment, digital supply chain platforms, cost control, and efficiency improvement for the entire retail sector.
Industry
Retail Enterprises (All Formats): Supply Chain Director/Manager, Logistics Dept., Information Technology Dept., Operations Management.
Theme
Risk identification, assessment, and control strategies in operations, finance, compliance, information security, and loss prevention for retail enterprises.
Industry
Retail Enterprises (All Formats): Internal Control/Audit, Legal Dept., Finance Dept., Risk Management Dept., Safety & Loss Prevention.
Theme
Overall strategy, store model innovation, fine-tuned operation, digital transformation, and HR management for the supermarket format.
Industry
Supermarkets/Hypermarkets: Chairman/General Manager, Senior Management, Operations Director, HR Director.
Theme
Application of Artificial Intelligence (AI) across all retail scenarios, such as smart recommendation, store robotics, unmanned retail, data analytics, and AIGC.
Industry
Retail Enterprises (All Formats): IT Director/CTO, Digital Transformation Head, Data Analytics Dept., Innovation Business Dept.
Theme
Marketing strategies, Omnichannel marketing, private domain traffic operation, new media promotion, and in-store sales activation for Brand Owners/Manufacturers.
Industry
Consumer Goods (FMCG) Brands: Marketing Director/Manager, Sales Director/Manager, E-commerce Operations, Channel Management.
Theme
Store expansion, single-store profitability model, fresh food supply chain, digital operations, member services, and community retail for the convenience store format.
Industry
Chain Convenience Store Enterprises: Chairman/General Manager, Operations Director, Merchandising Dept., Fresh Food R&D, Franchise Expansion.
Theme
Shopping center tenant acquisition strategy, asset management, operations, and chain brand site selection, design, and store image in commercial real estate.
Industry
Shopping Center Developers/Operators: Senior Management, Leasing Dept., Operations Dept. Chain Brands: Expansion Director/Manager.
Theme
Trend forecasting, brand building, digital experience, young consumer insights, and multi-channel sales for fashion categories (apparel, beauty, jewelry, etc.).Fashion Retail and Consumption Development Summit
Industry
Fashion Retail Chain Enterprises: Senior Management, Brand Director, Merchandising Planning, Marketing.
Theme
Annual macro trends, high-level strategic dialogue, disruption and innovation of business models, and capital market movements in the retail industry.
Industry
Retail Enterprises: Chairman/CEO, President/General Manager, Core Senior Management.
Theme
Focusing on cutting-edge technology, business models, benchmark cases, international cooperation, and cross-border exchange in the global retail industry.
Industry
Retail Enterprises (All Formats): Senior Management, International Business Development, Strategy Planning, Innovation Departments.
Theme
Organizational development, talent cultivation, compensation and incentive, performance management, and front-line store staff recruitment and retention for chain enterprises.
Industry
Chain Enterprises (All Formats): HR Director/Manager, Organizational Development (OD), Training Department.
