Wei Dian

Wei Dian was founded in 2014 with the mission of helping small and micro entrepreneurs succeed. As the first brand for “mobile storefronts” and the largest e-commerce SaaS platform by user base, Wei Dian has served over 90 million small business owners.

Built on powerful store management tools, Wei Dian offers a B2B e-commerce platform combining “SaaS + distribution” and an O2O lifestyle community through “App + Park.” For merchants, it is a vibrant, promising platform; for users, a trendy and engaging social space. By integrating e-commerce and community, Wei Dian supports new brands, including its own “Rua” line and numerous emerging local brands, helping them grow and thrive. Guided by the core value of customer-centricity, Wei Dian empowers young entrepreneurs, promotes small business innovation, and contributes to the broader development of the micro-economy and society.