Fuzhou Soarfree Information Technology Co., Ltd

Fuzhou Soarfree Information Technology Co., Ltd., founded in 2014, is the world’s first provider of integrated LCD electronic shelf label (ESL) solutions. The company focuses on digital solutions for new retail scenarios and is recognized as a National High-Tech Enterprise driven by technological innovation.

Soarfree specializes in LCD ESL systems and store digitalization solutions, which have been deployed and continuously optimized across thousands of retail stores, including Yonghui Superstores. Its solutions support cloud-based management, single-network and single-device price updates, and AI-enabled integration of people, products, and retail spaces, enabling unified online and offline operations with optimized cost efficiency.

The company’s solutions are widely applied in supermarkets, department stores, smart warehouses, shelf media, pharmacy chains, and secondary real estate retail networks. To date, Soarfree has provided ESL products and digital store solutions to more than 2,000 stores across over 30 provinces and cities in China, and serves as the exclusive digital marketing partner of Yonghui. Strategic partnerships have also been established with JD.com, PetroChina, UnionPay Merchant Services, and Aoyou, among others.