Fujian Newland Auto-ID Tech.Co.,Ltd.

Fujian Newland Auto-ID Tech. Co., Ltd. is a wholly owned subsidiary of Newland Digital Technology Co., Ltd. (Stock Code: 000997) and a member of the Newland Technology Group. The company is a global provider of sensing identification and machine vision products and solutions, focusing on IoT applications across multiple industries.

Established in 1999, Newland Auto-ID has developed over 100 products across five major product lines, including automatic identification and machine vision technologies. Its solutions are widely used in retail and warehousing, logistics and express delivery, healthcare, public utilities, and industrial automation, supporting efficient data capture and intelligent operations for industry customers worldwide.