Beijing SimpleMe Information Technology Co., Ltd. (Couji)

Beijing SimpleMe Information Technology Co., Ltd. is a nutrition and health solutions provider with over a decade of experience in clinical nutrition and sports nutrition services. Founded in 2011, the company has partnered with international dairy ingredient producers to bring high-quality whey protein isolate to the Chinese market and beyond. Its flagship brand Couji offers a range of whey protein and nutritional formulations designed to support muscle maintenance, weight management and perioperative nutrition, meeting rigorous quality and purity standards. SimpleMe collaborates with leading medical institutions and high-performance athletic programs, and its products are widely recognized for efficacy, safety and customer satisfaction. The company continues to invest in clinical research and quality control to support consumer health and professional nutrition applications.