Shenzhen SED Initta Technology Co., Ltd.
About
Shenzhen Sanda Commercial Machinery Co., Ltd. is headquartered in Sanda Technology Building, Nanshan District, Shenzhen. The company provides intelligent devices and comprehensive solutions for global commercial clients through its own sales, R&D, production, and service systems, including commercial cash registers, self-service terminals, digital signage, software development consulting, and operational support services.
Sanda is one of the founders of the cash register industry in China, adhering to a customer-centric philosophy, focusing on serving commercial clients for nearly thirty years, continuously providing innovative and reliable products and solutions, with the brand widely recognized by customers, and has won several awards such as the Top Ten Influential Brands in the POS Machine Industry, Top Ten Reputation Brands, and Business Innovation Awards. The Sanda brand is a well-known trademark in Guangdong Province.
The company is committed to the technical research and product development of smart business systems, providing commercial intelligent devices and comprehensive smart business solutions to a wide range of clients. The company is a national high-tech enterprise, a software and software products enterprise in Shenzhen, and a drafting unit for the national mandatory standards for tax-controlled cash register products. The company actively participates in major domestic associations and business alliances to jointly formulate standards and promote innovative development in the industry, and has long served as the vice-chairman unit of the China Brand Business Alliance, a member unit of the China Chain Operation Association, the vice-chairman unit of the Guangdong Chain Operation Association, the vice-chairman unit of the Shenzhen Retail Intelligent Information Industry Association, and a council unit of the Shenzhen Chain Operation Association.
The company continuously innovates products and develops internationally. As early as 2009, it introduced a collaboration with the French design company Miro, led by the renowned industrial product designer Mr. Michel Miro, integrating international R&D design concepts since then. In 2019, the company introduced strategic capital with an international perspective, establishing a new brand, Yinluo, positioned in new retail and internationalization, leveraging capital platforms, industry understanding, and R&D capabilities to create more market-competitive products.
The company’s sales and service network covers China, the Americas, Europe, and the Asia-Pacific region. After years of hard work, through its own sales team and agency partners, it serves commercial clients. Currently, over 300,000 sets of equipment are operating online, with a coverage rate of over 70% among the top 100 retail enterprises in the country, and products are exported to North America, Europe, and Southeast Asia. The company has a standardized service system and processes, a complete knowledge base, and talents, with 78+ service centers and 1500+ service outlets in the country, providing clients with product installation, after-sales, and overall IT operational support services.
The company has nearly 10,000 square meters of specialized production facilities, possessing comprehensive product testing capabilities, with all products meeting or exceeding national standards. It has now formed a production capacity of 500,000 sets of products annually. The company has a complete quality assurance system and has passed certifications for quality and management systems such as IS9001, ISO14001, ISO45001, ISO20000, and ISO27000.
The company will always adhere to the customer-centric philosophy, leveraging its nearly thirty years of industry experience, innovative product design, and reliable and stable quality to serve domestic and foreign clients, grow together with them, and better serve society, creating value for society.
Sanda is one of the founders of the cash register industry in China, adhering to a customer-centric philosophy, focusing on serving commercial clients for nearly thirty years, continuously providing innovative and reliable products and solutions, with the brand widely recognized by customers, and has won several awards such as the Top Ten Influential Brands in the POS Machine Industry, Top Ten Reputation Brands, and Business Innovation Awards. The Sanda brand is a well-known trademark in Guangdong Province.
The company is committed to the technical research and product development of smart business systems, providing commercial intelligent devices and comprehensive smart business solutions to a wide range of clients. The company is a national high-tech enterprise, a software and software products enterprise in Shenzhen, and a drafting unit for the national mandatory standards for tax-controlled cash register products. The company actively participates in major domestic associations and business alliances to jointly formulate standards and promote innovative development in the industry, and has long served as the vice-chairman unit of the China Brand Business Alliance, a member unit of the China Chain Operation Association, the vice-chairman unit of the Guangdong Chain Operation Association, the vice-chairman unit of the Shenzhen Retail Intelligent Information Industry Association, and a council unit of the Shenzhen Chain Operation Association.
The company continuously innovates products and develops internationally. As early as 2009, it introduced a collaboration with the French design company Miro, led by the renowned industrial product designer Mr. Michel Miro, integrating international R&D design concepts since then. In 2019, the company introduced strategic capital with an international perspective, establishing a new brand, Yinluo, positioned in new retail and internationalization, leveraging capital platforms, industry understanding, and R&D capabilities to create more market-competitive products.
The company’s sales and service network covers China, the Americas, Europe, and the Asia-Pacific region. After years of hard work, through its own sales team and agency partners, it serves commercial clients. Currently, over 300,000 sets of equipment are operating online, with a coverage rate of over 70% among the top 100 retail enterprises in the country, and products are exported to North America, Europe, and Southeast Asia. The company has a standardized service system and processes, a complete knowledge base, and talents, with 78+ service centers and 1500+ service outlets in the country, providing clients with product installation, after-sales, and overall IT operational support services.
The company has nearly 10,000 square meters of specialized production facilities, possessing comprehensive product testing capabilities, with all products meeting or exceeding national standards. It has now formed a production capacity of 500,000 sets of products annually. The company has a complete quality assurance system and has passed certifications for quality and management systems such as IS9001, ISO14001, ISO45001, ISO20000, and ISO27000.
The company will always adhere to the customer-centric philosophy, leveraging its nearly thirty years of industry experience, innovative product design, and reliable and stable quality to serve domestic and foreign clients, grow together with them, and better serve society, creating value for society.