About
The "Fadijia" brand is owned by Shanghai Diqi Network Technology Co., Ltd. and was established in October 2014. From 2015 to 2023, it was strategically invested in by Feinu.com, a subsidiary of Gao Xin Retail (China). By the end of 2025, the number of Fadijia franchise stores across the country had exceeded 500, with an annual turnover exceeding 22 billion yuan.
"Fa Fa Jia" has upgraded and transformed from the traditional business thinking of supermarkets to a membership-based business philosophy, reshaping a brand-new profit model for future supermarkets. In the face of fierce challenges from online retail, it has restructured the relationship among "people, goods, and places", endowing traditional supermarkets with new connotations and opportunities.
Relying on its brand, new business models and new tools, the company provides efficient empowerment to franchise stores, helping them enhance their profit levels, build core competitiveness and establish regional rejection capabilities.
The company will adhere to the business philosophy of "people-oriented, unity of knowledge and action, and giving up before gaining" to promote the healthy and sustainable development of franchisees.