
For more than two decades, CHINASHOP has been recognized as one of the most influential professional trade shows in China’s retail industry.
Today, we would like to share a clearer message with our global peers:
CHINASHOP’s future is not limited to a few days of exhibition each year.
It is evolving into a long-term window through which the world can better understand China’s retail industry.
With this vision in mind, we are proud to officially launch the new CHINASHOP Global (English) Website.
Through years of exchange with international retailers and Chinese enterprises, we have repeatedly encountered the same challenges:
The purpose of this new global website is to address these long-standing gaps.
It is not designed as a simple event registration page.
It is built as a continuously operating industry platform—one that evolves alongside China’s retail ecosystem.
First, it serves as a gateway to understanding China retail.
Global readers can explore how China’s retail formats have evolved, how AI and digital technologies are applied in real business scenarios, and why China’s retail industry continues to innovate within highly complex market conditions.
Second, it acts as a connector between China and global retail communities.
Rather than focusing solely on product listings, the website will continuously present real collaboration stories, study tours, factory capabilities, and the systems behind China’s retail solutions.
Third, it is an international content platform built together with the industry.
We invite Chinese exhibitors, brands, and technology companies to co-create content—sharing real overseas cooperation experiences and practical insights that help global partners better understand how China retail capabilities are developed and delivered.
As part of the new global website, we have launched a dedicated initiative: CHINASHOP CONNECT+.
If exhibitions help people meet,
CONNECT+ helps relationships continue beyond the show floor.
CONNECT+ is not a single service. It is a modular set of programs designed around one core goal:
to help global partners better understand China retail and connect with China’s capabilities.
Key modules include:
CONNECT+ is not about “doing business on behalf of others.”
It is about enabling more informed, trust-based connections.
This global website is not created only for overseas audiences.
It is also a platform for Chinese exhibitors, brands, technology providers, and manufacturers to present their expertise to the global retail community and build long-term international recognition.
If you are already working with overseas retail partners—or preparing to do so—we warmly welcome you to contribute to the CHINASHOP Global website by sharing real cases, experiences, and insights, rather than promotional content alone.
The launch of the new CHINASHOP Global website is not a completion—it is a beginning.
Together with our global and Chinese partners, we look forward to presenting a clearer, more authentic picture of China’s retail industry to the world.