Shenzhen Sed Initta Technology Co., Ltd.

Shenzhen Sed Initta Technology Co., Ltd. is headquartered in Sangda Technology Building, Nanshan District, Shenzhen. The company provides global commercial clients with smart devices and integrated solutions through its own sales, R&D, production, and service systems, including commercial POS terminals, self-service kiosks, digital signage, software development consulting, and operational support. As one of the pioneers in China's POS industry, Sed Initta has been customer-focused for nearly 30 years, delivering innovative and reliable products and solutions. The brand is widely recognized and has received multiple awards, including Top 10 Influential POS Brand, Top 10 Reputation Brand, and Business Innovation Awards, and is a well-known trademark in Guangdong Province.

The company is committed to smart commercial system research and product development, providing intelligent commercial devices and comprehensive smart business solutions. It is a national high-tech enterprise, a Shenzhen software and software products company, and a drafting unit for the national mandatory standards for tax-controlled POS products. Sed Initta actively participates in industry associations and commercial alliances, helping to formulate standards and promote innovation, holding positions such as Vice Chairman of the China Brand Business Alliance, member of the China Chain Store & Franchise Association, Vice Chairman of the Guangdong Chain Store & Franchise Association, Vice Chairman of the Shenzhen Retail Intelligent Information Industry Association, and council member of the Shenzhen Chain Store & Franchise Association.

The company has continuously innovated and embraced internationalization, introducing the French design company Miro in 2009, with renowned industrial designer Michel Miro leading product design, integrating international R&D and design concepts. In 2019, Sed Initta introduced globally minded strategic capital and launched the new brand Yinluo, targeting new retail and international markets, leveraging its capital platform, industry insight, and R&D capabilities to develop competitive products. Its sales and service network spans China, the Americas, Europe, and the Asia-Pacific region. With over 300,000 units in operation and coverage of more than 70% of China’s top 100 retail enterprises, its products are exported to North America, Europe, and Southeast Asia.

Sed Initta operates a standardized service system, supported by a comprehensive knowledge base and skilled personnel, with 78+ service centers and over 1,500 service points in China, providing product installation, after-sales service, and IT operational support. The company owns nearly 10,000 square meters of professional production facilities with full product testing capabilities, producing up to 500,000 units annually. Sed Initta maintains a complete quality assurance system, certified under ISO9001, ISO14001, ISO45001, ISO20000, and ISO27000. Upholding a customer-centric philosophy, Sed Initta leverages nearly 30 years of industry experience, innovative product design, and reliable quality to serve clients domestically and internationally, grow with its customers, and contribute value to society.